Itaú Cultural Tours & Attractions

Freedom, comfort and personalization are paramount factors to us! Our professional guides will provide you and any possible companions with the most fulfilling and enlightening experience possible, suitable to your unique tastes. We rely on the personality and particular interests of our passengers when choosing routes, attractions, recommendations and explanations, which has yielded the best results in nearly 20 years of practice!
Duration: 3 to 5 hours.

Come with us to discover all the major highlights of Sao Paulo on a 5-hour private city tour. Learn how São Paulo started as a small village and become the largest city in the Southern hemisphere.

Following pick-up at your place, come aboard your comfortable vehicle. Make a stop at the popular Ibirapuera Park, admire the huge green space and take that famous photo at the iconic monument symbol of São Paulo.

Climb up to the terrace of the MAC Museum and enjoy a unique panoramic view of the city. Then we drive along the iconic May 23 ave. towards the Japanese neighborhood. Afterward, stop at the Sé Cathedral and continue on getting across the downtown passing by several historical buildings with a break at the Municipal Market. We then pass by the multicultural Paulista Ave, the Jardins neighborhood, Oscar Freire St with a stop at the Batman’s alley full of colorful graffitis.


This tour is designed to be flexible featuring a broad range of possible sights to see based on your wishes
Duration: 5 hours.

Make the most of your time in São Paulo in a 7-hour shared group tour to discover its most iconic attractions. Following pick-up at the meeting point, have a lively day filled with popular attractions.

Start at the areas of Brooklin and Itaim, see huge office blocks, luxurious hotels and the famous cable-stayed bridge.

Make a stop at the popular Ibirapuera Park, admire the huge green space and take that famous photo at the iconic monument symbol of São Paulo.

Go up to the terrace of the MAC Museum and enjoy a unique panoramic view of the city. Then we drive along the iconic May 23 ave. towards the Japanese neighborhood. Stop at the Sé Cathedral and continue on getting across the downtown passing by several historical buildings with a break at the Municipal Market. We then pass by the multicultural Paulista Ave, the Jardins neighborhood, Oscar Freire St with a stop at the Batman’s alley full of colorful graffitis.

Finally, we drive back to the starting point where the tour finishes.
Duration: 7 hours.

*Timing is totally flexible
*Pick up and drop off from the hotels and airports of large sao paulo
*Possibility of add or skip any see sight
Duration: 5 to 7 hours.

Come with us to discover all the major highlights of Sao Paulo on a 6-hour private city tour. Learn how São Paulo started as a small village and become the largest city in the Southern hemisphere.

Following pick-up at your place, come aboard your comfortable vehicle. Make a stop at the popular Ibirapuera Park, admire the huge green space and take that famous photo at the iconic monument symbol of São Paulo.

Climb up to the terrace of the MAC Museum and enjoy a unique panoramic view of the city. Then we drive along the iconic May 23 ave. towards the Japanese neighborhood. Afterward, stop at the Sé Cathedral and continue on getting across the downtown passing by several historical buildings with a break at the Municipal Market. We then pass by the multicultural Paulista Ave, the Jardins neighborhood, Oscar Freire St with a stop at the Batman’s alley full of colorful graffitis.


This tour is designed to be flexible featuring a broad range of possible sights to see based on your wishes
Duration: 6 hours.

Enjoy the city of São Paulo to its fullest!
Go to places to experience the local cuisine, history and the best sightseeing spots. Have very friendly and knowledgeable guides guarantee your safety and comfort throughout the entire tour. We offer flexibility with time, pick up, drop off and itinerary according to your preference and needs.
Duration: 5 hours.

This 4 hour private and exclusive city tour of São Paulo is suitable if you are in lay-over or taking a break from your hotel opting for an overview of the main attractions from São Paulo City.  Enjoy sightseeing by executive car or van with a knowledgeable and Licensed tour guide.

Take a brief walk through downtown São Paulo and view city landmarks like Pacaembu stadium, Paulista Avenue, Ibirapuera Park, Sé Cathedral square, Pateo do Collegio Luz Station and more. This tour includes hotel pick-up and drop-off (São Paulo Metropolitan area) and pickup and drop-off to  São Paulo Major Airports: Guarulhos International airport  GRU or Airport from São Paulo - Congonhas CGH.
Duration: 4 hours.

          Explore the stories behind historical buildings, monuments and landmarks through the eyes of locals.
You will explore the history, architecture, and all the climate of the central region of the city

Duration: 3 hours.

Come with us to discover all the major highlights of Sao Paulo on a 4-hour private city tour. Learn how São Paulo started as a small village and become the largest city in the Southern hemisphere.

Following pick-up at your place, come aboard your comfortable vehicle. Make a stop at the popular Ibirapuera Park, admire the huge green space and take that famous photo at the iconic monument symbol of São Paulo.

Climb up to the terrace of the MAC Museum and enjoy a unique panoramic view of the city. Then we drive along the iconic May 23 ave. towards the Japanese neighborhood. Afterward, stop at the Sé Cathedral and continue on getting across the downtown passing by several historical buildings with a break at the Municipal Market. We then pass by the multicultural Paulista Ave, the Jardins neighborhood, Oscar Freire St with a stop at the Batman’s alley full of colorful graffitis.


This tour is designed to be flexible featuring a broad range of possible sights to see based on your wishes
Duration: 4 hours.

Freedom, comfort and personalization are paramount factors to us! Our professional guides will provide you and any possible companions with the most fulfilling and enlightening experience possible, suitable to your unique tastes. We rely on the personality and particular interests of our passengers when choosing routes, attractions, recommendations and explanations, which has yielded the best results in nearly 20 years of practice!
Duration: 3 to 5 hours.

Have a unique experience in the Brazilian Atlantic RainForest, with one of the rarest and most endangered primates on the planet.

The tour takes place on a private farm with complete safety and a specialized bilingual guide, who is also a biologist and researcher.

In this place there are some flocks of the species that are used to the human presence and in just one day, it is possible to have a very close contact with the species, even witnessing its behavior in nature.
Duration: 2 days.

For those who either are going to arrive at the seaport terminal in Santos on a cruise ship or are staying at a hotel in Santos, take an amazing guided tour going to the city of São Paulo to see its major tourist attractions and have an overview of it.
If you have at least 8 hours available, take a 1:20 h trip from Santos to São Paulo to explore the greatest city in the southern hemisphere and what it has to offer culturally, historically and touristically.
As São Paulo is 760 meters above sea level, highways leaving from Santos get through an astonishing mount range that extends for approximately 1500 kilometers along the south and southeast coast of Brasil, providing an amazing view of the coast line. 
You can either follow our suggested itinerary presented in a sequential order or just select specific sights focusing more on culture, history, social-economic aspects, architecture, street art, local crafts and design, fashion, photograph. Our guide should be at your disposal.
Duration: 8 hours.

Discover the best things to do with kids on a private guided tour in São Paulo. Our tour experiences lead children to new interests through exposure to different cultures, languages, and environments helping them to become more responsible and well-rounded adults.

São Paulo is the best city in Brazil if you are looking for child-friendly attractions for kids of any age, from toddlers to teens. It has the best museums, theater shows for kids, theme parks, Zoo or Safari, espacate, escalade, street art, and playgrounds to enjoy with the little ones. There are enough activities to keep your family busy for weeks.

Combine entertaining and educational attractions for your kids with the main city sights to give your family a very interactive day out that suits your interests.

See below on the "what to expect section" a tiny fraction of things to do and see in São Paulo to guide you on planing your 8-hour tour with your kids. The actual tour can be personalized according to your wishes.


Duration: 8 hours.

To see and understand one of the biggest cities in the world you need time or someone that really knows the place very well, so you can optimize your time and see the best places of Sao Paulo in a short time. We can help you to do that in a quite short time. In 6 hours it's possible to do a general tour in this huge city, visiting the most important attractions with a comfortable vehicle and someone that really knows the place. We will be able to get out of the car many times to see inside of some of the attractions like the food Market, the cathedral, the foundation building, the Soccer Stadium, and etc.

This tour is flexible and we can manage it according to your interests.
Duration: 6 hours.

Take a private walking tour in the São Paulo downtown to understand the amazing historic process of São Paulo that in 465 years of existence, marked by relative inexpressiveness for more than three centuries, has become the largest city in the Southern hemisphere.

Begin your tour at Pátio do Colégio, where your guide will provide you with some historical background about the area. Then, move on to visit the Manor of the Marchioness of Santos, Sé Cathedral, Sé Square, Largo São Francisco Law School, the FECAP and more.

Continue to see Brazil Bank's Cultural Center. Make a quick stop here to use the toilets or grab a drink, before walking to the Stock Exchange. Take in a great view of the city at the Altino Arantes building and Farol Santander.

Other sites you will pass on the tour include: the Martinelli building, the Monastery of Saint Benedict, the Sampaio Moreira building, and City Hall. The tour will finish at the Municipal Theater and you can admire its beautiful architecture.
Duration: 3 to 4 hours.

Enjoy a Walking Tour + Portuguese delicacies in Lisbon's historical center.
Vegan tour option is also Available.
Duration: 3 hours.

When in São Paulo, for those who are fans of Ayrton Senna, take a guided tour of his hometown visiting the main tourist attractions in order to learn about the history of one of the greatest Formula 1 drivers of all time.

Get to know the socioeconomic context that encouraged the three-time world champion to go around the world carrying the Brazilian flag as a symbol that filled so many compatriots with pride.

Discover his legacy that surpassed the limits of motorsport and is still an icon remembered throughout the world.

See Senna's massive mural painted on the side of a skyscraper as you gaze at other city sights and culture.

Pass the largest tunnel road complex that bears his name and visit the square that houses a 2.5-ton bronze monument in his honor.

Then pay your respects at his final resting place, visit his graveyard to pay homage.

Visit the Interlagos track that hosts the F1 Grand Prix and learn many fascinating facts about Senna's victories and pole position.
Duration: 6 hours.

This City Tour Meet São Paulo presents the main touristic places, most famous graffiti murals, monuments and historical landmarks of the city. A long of the tour you will see the different and amazing phases about the urban and economic development giving to the tourist a new point of view about how São Paulo became one of the most beautiful and important cities in the world.
Duration: 4 to 5 hours.

This a Unique type of rainforest located near the Atlantic Ocean called Atlantic Forest that represents nowadays only 7% of its original size, and your guide will explain you all the characteristics and behaviour of this biome, and you will have the opportunity to walk or hike breathing the pure oxigen emanated from this dense vegetation.
The price and duration listed here are according to choosing only one attraction. It´s possible to do both parks at the same day, but the duration of the entire tour will be about 8 hours and has an extra price that varies according to amount of people.
Silgle travellers have to book and pay the amount for 2 travellers as minimum.
Duration: 4 to 5 hours.

See the best of São Paulo’s street art on a 4-hour private tour of the city.

Discover São Paulo’s downtown as well as the ‘bairros’ (neighborhoods) of Vila Madalena, Centro and Jardins, viewing graffiti-covered streets and alleys with a knowledgeable guide.

As you explore this increasingly popular urban art form, including a visit to a street art gallery, learn about works by Brazilian artists on the rise like OsGemeos and Nunca.
Duration: 4 hours.

What do you want to buy today? In São Paulo you can find dozens of themed shopping streets, where there is everything. The variety of products is very wide, after all, the city has 42 specialized shopping themed streets ranging from the most affordable to the most exclusive international brands. Not to mention the 70 big shopping centers and craft and antique fairs spread around the town.

The selection of themed streets are outstanding offering women, men and children clothes, kitchen utensils, wedding supplies, natural hair, decoration, shoes, florists, lamps and chandeliers, doors, furniture old and modern, oriental products, costumes, home decorative objects, art galleries, gems, tchotchkes, jewelry, car, technology, tools, guns, lumber, fishing, motorcycle, and so on.

Get to the city’s best deals and save time joining a personal local expert guide.

Customize the itinerary making your own list of places to visit choosing from the "what to expect section" presented down below.

Duration: 6 hours.

São Paulo has culture, history, gastronomy, excitement and leisure. It is a truly living, breathing and ever-changing organism. I am sure that the city has some great surprises in store for you. Let's discover together what this city has to offer by visiting its historic center, taking you on a productive and diverse day trip, with the goal of getting to know as many places as possible in this part of the city, all in a safe and relaxed manner, optimizing your time and knowing where you are going, acquiring historical and current information.
Duration: 3 to 4 hours.

Experience the street art and graffiti of the city of São Paulo, the epicenter of Brazil's cultural life in a 4-hour private tour with a knowledgeable tour guide onboard a private car. Feel the urban vibe of the biggest city in South America and in the southern hemisphere of the planet! See some of the main srteet art artists walls of São Paulo City, try local gastronomy and enjoy photo opportunities that will make you look on social media like you've spent a whole week in the city!
Duration: 4 hours.

Go on a 5-hour guided private tour in São Paulo to experience the culture, customs, and history through food. Discover the great diversity of Brazil’s ingredients, aromas, flavors, recipes and typical dishes shaped by indigenous traditions, afro-communities and currents of immigrants from all over the world.

Taste authentic local products that speak to all your senses, such as pão de queijo, coxinha, brigadeiro, nuts, fruits, pastel, coffee, cachaça, and more.

Visit renowned establishments, as well as little known gems and learn how a product or ingredient becomes a typical dish of a particular place.

Meet shop sellers who advocate for the quality of their products, and are eager to prove them right offering delicious tastings.

With an expert food guide, lose yourself among sweets and salty snacks at the Municipal Market.

Visit Vila Madalena, the most buzzing area in town. Enjoy the energetic bohemian vibe and explore the food joints that serve soul-warming dishes and drinks.


Duration: 5 hours.

Start your experience with a pick-up from your São Paulo hotel. Hop inside your private, air-conditioned vehicle with your private guide and begin your tour.

This comprehensive overview enables you to see the major highlights of São Paulo accompanied by our knowledgeable and friendly guide. Ideal for first time travellers with short time to explore the city.

The city highlights tour takes you to the city’s greatest sights. São Paulo is a trully cosmopolitan metropolis and locals are recognized for their friendly and welcoming attitude. Experience the biggest green space in central São Paulo, pass trough the most charming avenue of the city, enjoy our local gastronomy, learn the culture and much more!

Important: The following itineraries act as a suggestion only, and can be tailored to suit your needs.
Duration: 4 hours.

If you are on a layover at São Paulo Guarulhos International Airport, rather than spending hours waiting for your flight, you can book this tour to visit São Paulo’s top attractions. You’ll cover a lot of ground with this private city tour by vehicle and on foot!

Your informative local guide will accompany you on a walk through São Paulo’s historical downtown, and take you on a scenic drive through several city neighborhoods.

Enjoy guided commentary on 10 or more major landmarks including airport pickup and drop-off.
Duration: 6 hours.

Discover the iconic Parque Ibirapuera and the famous graffitis at Vila Madalena

Your bike tour starts at Vila Madalena, a bohemian neighborhood in São Paulo. You will follow until the Largo da Batata, an area full of bars and urban art and will leave for the famous Avenida Faria Lima, a business center surrounded of modern buildings. After to cross the bike lane of the avenue, we will arrive at the Parque Ibirapuera, postcard of the city that exhibits the heading of bigger green area of São Paulo.

Duration: 3 hours.

Embark on a walking tour through the historic heart of Sao Paulo, led by an English-speaking guide who will unveil the city's architectural and historical marvels.
Begin at Pateo do Collegio, the birthplace of Sao Paulo, and traverse through centuries of stories and iconic structures. Stand in awe of the majestic Sé Cathedral, a masterpiece of Gothic architecture, and marvel at the pioneering heights of the Martinelli Building, once the tallest in Latin America. Experience breathtaking city views from Farol Santander, a testament to the city's modernity. Delve into the industrial heritage embodied by the historic Matarazzo Building. Engage with the vibrant cultural and political history at Vale do Anhangabau, a central hub of Sao Paulo's evolution. Finally, immerse yourself in the rich artistic legacy at Theatro Municipal, a symbol of the city's cultural grandeur.
Duration: 3 hours.

São Paulo is known for making the biggest LGBTI+ Parade in the WORLD and is at the forefront when it comes to gay-friendly tourism. In addition, the city is a pioneer in many affirmative actions that brought it an excellent reputation being recognized as one of the 30 cities in the world with the Rainbow City seal, for being friendly to the LGBTI+ population.

The city is friendly not only during gay pride parade, but also throughout the whole year, especially in alternative city areas, gay bars, clubs, attractions, and open-minded establishments.

There is nothing more pleasant than being welcomed well in the destination. Much better if it's by an expert local gay-friendly guide who will ensure you have an exciting and safe experience.

This tour is designed to be totally flexible. Take full advantage of the one-on-one experience customizing your day or nighttime on a private tour. Explore the local gay scene or just visit São Paulo’s major attractions having an overview of it.


Duration: 6 hours.

Especially suitable for those suffering from fluid retention, lymphatic drainage is a great ally for people who have undergone liposuction, after surgery it is common for the body to retain more water than necessary. As it is a treatment that helps in weight loss and cellulite reduction, it is much sought after by women looking to feel more comfortable with their body. It is contraindicated for people with infections, heart failure, thrombosis, and decompensated hypertension.
Duration: 1 hour 15 minutes.

Experience the cultural richness of São Paulo's Liberdade neighborhood, renowned for its large Japanese community, with an expert guide leading the way. This food walking tour begins with sampling Japanese pastel paired with refreshing sugar cane juice, followed by a taste of Brazilian-style takoyaki. As you walk through the lively streets, your guide will share stories about Liberdade's transformation from a military outpost to a vibrant multicultural hub. Alongside Japanese influences, you'll learn about the diverse cultures from Asia to Africa that have shaped Liberdade's unique traditions and flavors. The tour offers flexibility, allowing you to explore the hidden gems and iconic spots that pique your interest, from traditional shops to bustling markets. This journey through Liberdade provides a perfect blend of culture, history, and culinary delights.

Duration: 3 hours.

Pub crawl is a walking circuit of bars and clubs. “Pub” refers to traditional pubs in the UK and “Crawl” is the English verb to crawl, in reference to how drunk you can get.

Every weekend there is a game in são paulo and unites people from all corners of the world to enjoy the nightlife in the most popular city in Latin America.
As we go to several places in a single night, the repertoire is infinite in terms of dances and musical styles.

Enjoy VIP tickets everywhere, a round of beer at the first bar and complimentary caipirinha at the third bar.
You will have amazing guides that will accompany you all night.
Every weekend SE JOGA EM SP brings together people from all over the world to enjoy the nightlife in the hottest city in Latin America.

What does it play?

Play samba? play

Play Funk? play

Play pop? play

Hey, does everything play? Yes, it plays everything. As we go to several places in a single night, the repertoire is infinite.

What's included?

The ticket includes:

VIP entrances in all the venues.
Round of beer at the first bar and free caipirinha at the third bar.
Incredible guides who will accompany you all night.
Drink games to break the ice.
A lot of fun.
Duration: 4 to 5 hours.

The concept of photography is not about fashion, vanity, do not bother if you have never done a photoshoot before, if you believe not to be photogenic, I will prove you yes, you are!

Here we will be celebrating this special moment of your life, that you have health and are traveling. We will be writing your story with photography.

Come be eternalized!
Duration: 2 hours.

If you want to see São Paulo’s top attractions and you’ve only got a few hours to spare, book a private city tour to cover a lot of ground as you explore by vehicle and on foot. A private guide will accompany you on a walk through São Paulo’s historical downtown and take you on a scenic drive through several city neighborhoods. Enjoy commentary on major landmarks like Catedral da Sé, the Italian Tower, and the Tea Bridge, and select a 3-hour or 5-hour tour when booking.
Duration: 5 hours.

This walking tour of São Paulo's historic center offers an in-depth look at the city's architectural gems and cultural highlights. Begin at the Pateo do Collegio, the birthplace of São Paulo, and journey through centuries of history with stops at the Manor of the Marquesa of Santos and the majestic Catedral da Sé. Marvel at the neoclassical beauty of the Centro Cultural Banco do Brasil and experience the grandeur of the Martinelli Building, Latin America's first skyscraper. Conclude your tour with a visit to the Theatro Municipal, a symbol of São Paulo's cultural evolution. Throughout the tour, your private guide will share fascinating stories and exclusive insights, making this an unforgettable experience.
Duration: 2 hours.

During about an hour and twenty tour, visitors get to know places that are usually frequented only by players and coaching staff:

- Locker rooms
- Preheating room
- Reserve bank and technical area

You will also discover common areas:
- atrium
- Cabin
- Business Lounge
- Press room

All this with a focus on functionality, curiosity, and of course, a lot of emotion!


Duration: 1 hour 20 minutes.

Football (Soccer) is one of the greatest passions of Brazilians. This tour contemplates 2 main football stadiums in São Paulo and the beautiful Museum of Football (Soccer). Visit the stadium of your choice with an amazing tour inside the stadium according to the schedule , traffic conditions, and, of course, your preferences: Pacaembu Stadium, Arena Corinthians or Morumbi Stadium a where several FIFA Soccer World Cup matches took place in. We can arrange for you see a match with requested in advance.

Places to visit:

☑ The Pacaembu Stadium;
☑ Football Museum;

☑ Morumbi Stadium or Corinthians Arena.
Duration: 6 hours.

Did you know that São Paulo is home to the largest Japanese community outside of Japan?

Liberdade, a place with a strong and very long history, once a local executive and military district, became 100 years ago the place of fixation for Japanese immigrants in the city of São Paulo.

Today a place of migrants from many places, China, Korea, Congo, Haiti, this neighborhood is a blast of cultures and diversity!

All of this diversity can be very well synthesized in its peculiar and differentiated cuisine.

Ready to taste Japanese pastel with tropical sugarcane juice, discover about Brazilian ‘sushi’, and more?
Duration: 2 hours.

I invite you to join me on this self guided audio tour into the heart of downtown São Paulo. Not only will I show you a number of the city's beautiful landmarks, but you will also gain insight into the evolution of the city. From being a mosquito-infested village to the economic powerhouse it is today!

My name is Andrew Creelman, I'm a tour guide and author of two best selling books about life in São Paulo.

If you are under the impression that this concrete jungle has little to offer in the way of interest...allow me to surprise you!


Duration: 35 to 50 minutes.

Pub crawl is a walking circuit of bars and clubs. “Pub” refers to traditional pubs in the UK and “Crawl” is the English verb to crawl, in reference to how drunk you can get.
Duration: 4 to 5 hours.

São Paulo proudly hosts some of the world's largest immigrant communities, including Italians, Japanese, Syrian-Lebanese, and more. During our exploration, we'll uncover the fascinating history of this city, from its first skyscraper in Latin America to the pre-existing Tupi nation and the ancient South American pathways that once crisscrossed these lands.

Our journey will take us through the “new” center and the historic downtown, where we'll discover the enduring legacies of Jesuits, conquerors, churches, banks, migrants, and immigrants. Along the way, I'll illustrate how São Paulo has undergone a remarkable transformation over the past century, providing insights into what it's like to live here today.

Prepare to ascend to the city's heights, where you'll be awed by its sheer vastness, only to then dive into its vibrant communities, immersing yourself in a kaleidoscope of colors, scents, and hidden details.

This is my daily life in this captivating, beautiful chaos!
Duration: 2 hours.

Experience the city of São Paulo, the epicenter of Brazil's cultural life in a 4-hour private tour with a knowledgeable tour guide onboard a private car. Feel the urban vibe of the biggest city in South America and in the southern hemisphere of the planet! See some of the main landmarks of São Paulo City, try local gastronomy and enjoy photo opportunities that will make you look on social media like you've spent a whole week in the city!
Duration: 4 hours.

Tours are private and customizable with plenty oportunities of walking and taking pictures. Guides provide good information about local culture and customs.
Duration: 5 hours.

Whether you're a fervent fan of football or just want to experience a different culture and break from the usual routine, São Paulo is just the perfect destination for both.

The city of São Paulo is home to three of the most well-known football teams in Brazil, which are Palmeiras, São Paulo and Corinthians.

Accompanied throughout by an expert bilingual guide, visit magnificent stadiums and the football museum combined with a panoramic sightseeing.

You're led through the interactive football museum to get to understand more about this passion that unites all Brazilians. The museum has the largest football collections in Brazil. It has the history of all the football stars and teams of all time, old items like balls, uniforms, trophies.

Then, take advantage of the one-on-one experience visiting two of the city’s top notch stadiums which are Palmeiras Allianz Park and São Paulo Morumbi Stadium. Our guide should be at your disposal to explore every inch of them.


Duration: 7 hours.

The best way for you to get to know a city is to walk in it.

And so that you don't waste time walking aimlessly, I want to take you on an incredible tour to get to know THE HISTORICAL CENTER OF SÃO PAULO

I will take a TOUR to show you São Paulo in a way you have never seen.

The historic center of São Paulo called "O Triangulo" hides incredible places and beautiful architecture.
Duration: 3 to 4 hours.